Escentric Molecules

Escentric Molecules
Escentric Molecules was launched in 2006 as a challenge. Geza Schoen, a Berlin-based perfumer with a long track record in the fragrance industry, wanted to make a deliberately provocative comment on the way fragrance is made and marketed today. He was keen to de-mystify the whole process. So his proposal was this: the simultaneous launch of two scents, one a heady synthesis of different ingredients (which is how most people would understand the concept of fragrance), the other, an homage to the single note – the aroma-molecule – which determined the personality of that synthesis. The complex-sounding concept was simple in practice. The aroma-molecule on which the original pair of fragrances was based was Iso E Super. Escentric 01 used Iso E Super in an unprecedented concentration (65 per cent) together with other ingredients, including pink pepper, lime-peel and orris incense. Molecule 01, on the other hand, contained only Iso E Super. It was, if you like, the purist’s version of Escentric 01. Schoen used a graphic design analogy by way of comparison. “Molecule is to perfume as Bauhaus is to Baroque.”
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